Bosch takes steps to support industry’s transition to electric vehicles
Bosch, the world’s largest auto parts supplier, has unveiled a series of new solutions to support the automotive industry’s transition to electric. The German manufacturing giant seems to be open to the idea that electric vehicles are the future of mobility.
Since its beginnings in 1886, Bosch has become the world’s largest supplier of automotive parts, renowned for its quality and reliability.
In business for over 135 years, Bosch has navigated several industry trends. However, the German manufacturing giant, like much of the auto industry, was initially hesitant about electric vehicles.
Despite early investments in battery technology for electric vehicles, such as the purchase of solid-state battery startup Seeo Inc in 2017, Bosch failed to follow and take an early lead.
The company even planned to invest in 200 GWh of battery cell production capacity by 2030, but later slipped away, missing a huge opportunity to expand its market position.
Consumers talked about electric vehicles gaining market share in all major markets (US, Europe, China, etc.). They want EVs. Meanwhile, being the world’s largest auto parts supplier means you cater to what automakers buy.
Bosch, being the savvy company that it is, has wisely adapted, introducing several critical components for electric vehicles, such as electric powertrains, charging solutions and electric drives. The company announced at the Detroit auto show that it would take another step into the electric vehicle industry.
Bosch unveils electric vehicle solutions at the Detroit Auto Show
The Detroit Auto Show did not disappoint this year, with automakers around the world showcasing their new electric vehicles and technology for a sustainable future.
Bosch joined as executive vice president of the company’s Mobility Solutions Division claimed attendance at the NAIAS (Detroit Auto Show):
Highlights the many ways we are collaborating with our customers and across the industry to help future mobility concepts become reality.
The automotive supplier gave us a look at its new technology to support electrification in the automotive industry, including:
- Advanced driving module – The Bosch EV platform combines steering, brakes and propulsion in a single module for easier development of electric vehicles.
- eAxle city – A compact housing unit for the electric motor, inverter and transmission for small electric vehicles. Its power components use superior silicon carbide semiconductor technology to save energy and improve efficiency.
- Axle performance – Enables higher performance with scalable voltage levels of 400 V and 800 V.
With the new portfolio of electrical products, it seems that Bosch is changing its position, as Thomas states:
OEMs must demonstrate that electrified trucks and SUVs will maintain the same performance characteristics that customers demand, including ride and handling – on-road and off-road, torque, towing, range and maintenance costs.
No other company can match Bosch for the diversity of our electromobility portfolio that enables our customers to deliver the vehicles consumers demand.
Additionally, Bosch is showing demonstrations of its new electric solutions at the Detroit Smart Parking Lab, a test site for new mobility solutions created by Ford, Bosch, the State of Michigan and Bedrock.
After failing to gain an early lead in the EV aftermarket, Bosch is quickly getting the message. As my colleague Fred Lambert said at the start of 2021, Bosch will have to “change or fall behind”.
It seems the auto parts giant got the message. With a slate of new products to support the EV industry, this can certainly be seen as a sign of the changing times.
Whether by choice or because the market demands it, Bosch, like the entire automotive industry, is moving towards a sustainable future with electric vehicles.
Bosch’s transition of its portfolio to support electric vehicles is significant as automakers around the world prepare for mass production.
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