GForces and Autofutura Merger Creates New Company to Transform New and Used Car Selling Process – Car Dealer Magazine
GForces and Autofutura have finalized their merger and have announced the creation of a new company, the Automotive Transformation Group.
The new entity aims to revolutionize the process of selling new and used cars and unlock the potential of billions of pounds in sales and efficiency in the e-commerce sector.
The Automotive Transformation Group says it will connect automakers, financiers, dealers and consumers in the “most efficient way possible”, through the integration of data, products, services and technology brought together through the merger.
The company said a key part of that would be connecting financial data across platforms, removing “barriers to delivering a full ‘omnichannel’ customer experience – by mixing physical showrooms and the virtual world – from first sale to aftermarket and resale ”. .
Despite the new partnership, the GForces and Autofutura brands will manage their own customers separately, the company said.
The company is led by current Autofutura executives, David Riemenschneider, who becomes chairman, Christian Erlandson, CEO, and Sinead Kanlioglu is appointed program director.
Meanwhile, current GForces CEO Giles Smith takes on the role of Chief Product Officer, Tim Smith becomes Chief Revenue Officer and Mitch Titley and Simon Upton remain CFO and COO, respectively.
Commenting on the launch of the Automotive Transformation Group, President David Riemenschneider said: “The digitization of the sales process is advancing at a rapid pace.
“The automotive market, which is one of the largest in the world, has lagged behind other sectors in terms of the speed of transition to online sales, but it is changing rapidly.
“Until now, the cost and complexity of integrating every element of an online and offline experience into a brand-consistent omnichannel experience has prevented its widespread distribution.
“The Automotive Transformation Group aims to change that. By joining the dots, we will enable automakers, financiers and retailers to unlock the enormous potential and efficiency of today’s sales process and the global value chain. And now it’s time to act.
CEO Christian Erlandson and Chief Revenue Officer Tim Smith joined Car Dealer Live to explain the merger in more detail.
In a broad interview – which you can watch at the top of this story – the pair also spoke about the current new and used car markets, and the potential that is offered for increased growth and profits.
Speaking on the program, CEO Christian Erlandson: “Autofutura, like GForces, has been around for over 20 years. For the first 15 years he focused on proof of residuals for the fleet industry and then saw the opportunity on the retention side of things.
“We saw the opportunity to bring the two companies together – the benefits are huge when you look at the online customer journey and the data side of Autofutura.
“We spent most of our time working with financiers and figuring out how they retain their clients; it should be much easier to keep a customer than to find a new one.
“Together, through this merger, we are looking at the customer lifecycle. It’s not just about retaining a customer from the moment of purchase, but getting them through the lifecycle for the next time.
“We know that the buying activities of customers will change – after buying a car, they will buy new services, sometimes buying them in the car itself, for example.”
Smith said, “It’s all about efficiency. There is a lot of expense in the industry – in advertising and marketing to find new customers.
“It’s great, but if you can be really efficient at keeping your customers, if you can market them at the right time with the right offer, you can actually be very efficient in terms of the amount of money you save. ‘
He added: “There is a huge benefit to bringing companies together.
Click on the video at the top of the story to watch the full interview