HONDA: 8 straight monthly declines as parts cut supplies
Sales of American Honda in the United States fell 27% in March and 23% in the first quarter, as the availability of Honda and Acura products continued to be affected by low parts supply and other bottlenecks. strangulation.
March marked the seventh consecutive monthly decline in U.S. sales for Acura and the eighth consecutive decline for the Honda brand.
“We are not out of the woods yet, but we will continue to manage supply issues to maximize production and help our dealers meet the needs of our customers,” said Dave Gardner, executive vice president of business and sales at American Honda. in a report.
The Honda HR-V crossover had its 14th consecutive month of growth. Honda will introduce a new 2023 Honda HR-V specifically for North America on April 4, which should spark further interest in the subcompact crossover. Acura’s results were primarily driven by the three-row Acura MDX, which posted its strongest sales since May 2021.
Brands: Honda; down 27% in March and 23% in the first quarter; Acura, down 26% in March and 25% in the first quarter.
Notable nameplates: Honda Accord, down 9.8% in the first quarter; civic, down 31%; HR-V, up 61%; CR-V, down 38%; Ridgeline, down 27%; Acura TLX, down 51%; RDX, down 32%
Incentives: $1,172 per vehicle, down 50% from the previous year, according to TrueCar.
Average transaction price: $36,451 in the fourth quarter, up 17% from a year earlier, according to TrueCar.
Did you know? With gas prices high, Honda is leaning on sales of electrified models by making hybrid variants of the CR-V compact crossover and Accord more readily available. The Accord Hybrid set a monthly high of 4,857 sales in March, according to Honda. The CR-V Hybrid also had a record month with 6,932 sales, helping to push the entire CR-V lineup to nearly 30,000 sales.