Toyota’s auto body parts program helps compete in the aftermarket
More than 15,000 body shops in the United States are active on CollisionLink, said Jon Palazzo, general manager of e-commerce for OEConnection. More than 7,200 U.S. dealerships participate in the program, he said.
Fred Beans Auto Group, of Doylestown, Pennsylvania, has used CollisionLink since the mid-2000s along with other participating automakers. The group’s parts center could see a 5% increase in its overall parts business for Toyota, said Denny Loux, operations manager of Fred Beans Parts Center.
It’s too early to quantify how the program might contribute to additional parts sales, Amezcua said.
OEConnection said CollisionLink was launched to enable electronic parts ordering, phase out the use of fax or telephone, and increase visibility and efficiency for dealerships and body shops.
Before the advent of online parts ordering, Fred Beans handled parts transactions over the phone or received collision estimates by fax with redacted sections for parts the body shop planned to order from another supplier, said Loux.
“You try to figure out what they’re obscuring to see if you can sell the coins,” he said. “A lot of guys that’s been in the business today, they know that when they see a frontal impact and we don’t see a radiator or A/C condenser or anything like that, it usually goes aftermarket .”
Now, Loux said, “the less time we can spend on the phone talking to a store and the more time we can spend placing the order or doing the online quote, it improves our efficiency.”